Free guide

Medical Marketing & AI in 2026

A practical, careful guide to what a medical practice can do online today, where the regulatory risks are and which systems truly help the front desk, reputation and follow-up.

The guide is currently available in Italian. This page and the sign-up are in English.

Get the guide by email

The PDF is not downloaded from the page: you receive it by email, together with the in-depth follow-up sequence.

What you take away

Three concrete things, applicable straight away.

01

Communicate without risk

What a medical practice can say online without slipping into aggressive promotion or commercial urgency, and where the regulatory limits are that you must not cross.

02

Reputation that holds

How to follow reviews, the Google profile and informational content in a useful, compliant way, without risky tactics such as review gating.

03

AI in the right place

Where artificial intelligence and automation genuinely help the front desk and follow-up, and where they must not go: the line between logistics and clinical activity.

Andrea Bonanno

Founder · Studio Bonanno Consulting

Mazara del Vallo (TP), Italy

Who wrote the guide

The guide gathers the approach Studio Bonanno Consulting takes with medical practices: analysis of the processes first, then the systems, always within the boundaries of healthcare regulation. No promise of results, no shortcuts.

Frequently asked questions

Before you leave your email.

Is the guide really free?

Yes. It is a free guide: you leave your name and email and receive it at no cost and with no commitment.

What language is the guide in?

The guide is currently written in Italian. This page and the opt-in are in English, but the PDF you receive is in Italian for now.

How do I receive it?

By email, right after you sign up. The PDF is not downloaded directly from the page: it arrives in your inbox together with the instructions to read it.

Do I have to be a client already?

No. The guide is meant for anyone who manages or works in a medical practice and wants to get their bearings, even with no relationship with us.

Will I receive other emails after the guide?

Only if you give the optional consent to the informational sequence. It is separate from the consent needed to receive the guide, and you can withdraw it at any time.

How is my data handled?

Under the Privacy Policy, and only to send you the guide (and the informational sequence if you consent). We do not share your data with third parties for commercial purposes.

Get the guide and start with clear ideas.

Free, by email. If you then want to understand where to start in your case, you can always request an assessment.